Description
Expertise in Meta & Google Ads
Responsibilities:
Develop and execute comprehensive advertising strategies on Meta and Google Ads platforms to achieve marketing objectives and drive business growth.
Conduct thorough keyword research, audience targeting, and competitive analysis to optimize campaign performance and maximize ROI.
Create and manage campaigns, ad sets, and ads within Meta Ads Manager and Google Ads interface, ensuring proper setup and adherence to best practices.
Monitor campaign metrics, analyze performance data, and provide actionable insights and recommendations for continuous improvement.
Implement A/B testing methodologies to optimize ad creatives, audience segmentation, and bidding strategies for optimal results.
Collaborate with cross-functional teams, including creative, content, and analytics teams, to align advertising initiatives with overall marketing goals and strategies.
Stay updated on industry trends, platform updates, and best practices to leverage new opportunities and maintain competitive advantage.
Generate regular reports and dashboards to track key performance metrics, campaign effectiveness, and budget allocation.
